I've blogged before about the NFL and other sport leagues going after women as a fan base. I hate, hate, hate the pink line of clothing. When you're a fan, you wear your team's colors NOT a pink version of the logo. So when I saw the new Reebok tag line during today's Bears game "Be A Woman. Be A Fan." I was freakin' jazzed. I thought, whoa...can't wait to see those commercials & ads.

Then I did.

SO DISAPPOINTING!

What was a great ad turned into a sexist & stereotypical painting of women and our relationships. If you watch the ad above, you'll see that one woman is having her girlfriends over for the game. She's a Giants fan. Her first two gfs come in and they do the whole hand thing (high fives, slaps, etc.) in a great welcome and warm up to a great afternoon. Then the last one is decked out in Jets gear. For those not in the know, the Jets & Giants are not friendly to say the least. The two women look each other up and down. It ends with a MEOW! A freaking meow!

I had to watch it again online to make sure it was the commercial and not Annie. Seriously.

It took awhile to find their contact page, but I did. Why not let Reebok and their parent company, Adidas, know what you think of this new campaign to woo us women to buy their gear?

Here's what I'm going to write:

Dear Reebok & Adidas,

You had the BEST commercial until that stupid cat meow. As a life long football fan, I've been waiting for the market to acknowledge me and my sisters. I was excited about your tag line and loved the commercial until the end. I thought it really showed women in the same light as men without the women acting like men. That was until the meow.

Come on! If you're going to market to women, stop using stereotypes like that. When I go up against a fan of a team that I root against, I don't think of a cat fight. Rather our fight happens on the field. The best example was last year when Patriots QB Brady juked my beloved Urlacher. Did my girlfriend & I meow at each other? Would anyone think of our trash talking as a cat fight? Apparently you do and that sucks.

So recut that commercial and edit out the cat call. I think it was pretty good as it was.

Go Bears,
Roni

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Labels: feminism, sports